STV Appeal
STV Appeal is a Scottish charity appeal organised by STV and The Hunter Foundation, in aid of the STV Charitable Trust (number SC042429).
An annual venture, the STV Appeal is committed to providing support across a wide range of issues affecting Scotland, and in its first year the charity's work was focused on supporting children and young people affected by poverty.
Working closely with six major Scottish charities, each of them well-established experts in the area of child poverty (Aberlour, Action for Children, Barnardo’s Scotland, Children 1st, Save the Children Scotland and One Parent Families Scotland), STV Appeal helps local projects all over the country who work hard to support children at risk of poverty.
In addition to raising essential funds, STV Appeal 2011 focused on raising awareness, challenging stereotypes and bringing attention to the real extent of child poverty in Scotland, aiming to tackle both the causes and effects of poverty and disadvantage.
2011 Appeal
The STV Appeal 2011 launched during the summer, with many fundraising events taking place across the country, including Seán Batty's 130 mile Western Isles Challenge, zip-slides (including John MacKay, Sean Batty and "Miss Scotland", Jennifer Reoche), The Hour experts running the 10k, go-karting competitions, boogie-boogie dance challenges, comedy nights, sky-dives, a shark dive by STV Sport presenter Caroline Henderson and race nights; as well as a special celebrity edition of 7.30 for 8, hosted by Kaye Adams – plus much more across the whole country.
- On 11 September that year, the appeal launched its week-long television programmes to raise awareness. Lorraine Kelly hosted "The Big Launch", telling viewers all about the appeal, and showing clips of those affected by child poverty in Scotland, and how they have been helped by charities. In the programme, viewers also saw Billy Boyd lend a hand with one of the projects that will benefit from the money collected, and STV weatherman Seán Batty cycled the Western Isles to raise cash.
- Kaye Adams presented a special celebrity edition of 7.30 for 8 on Tuesday (13 September). Hosted on the Royal Yacht Britannia - Cameron Stout, Liz McColgan and Andy Cameron cooked for six celebrity diners in order to raise money for Scotland's most deserving children.
- On Thursday (15 September), STV News reporter David Marsland narrated One in Four - A quarter of a million Scots children live in poverty - one in four of the youth population. This programme spoke to some of the youngsters caught up in the poverty trap and said what they think can be done to tackle the problem.
- In a live show broadcast on Friday evening (16 September), presenter and trustee Lorraine Kelly announced the current amount raised to some 300 people at STV's studios in Glasgow, as well as fundraisers and studio guests in Aberdeen (presented by Andrea Brymer), Edinburgh (with Stephen Jardine) and Inverness (with STV News reporter Nicola McAlley); and all the viewers watching at home. The total raised by the end of the programme was £1,229,497.[1] Guests included the First Minister, Alex Salmond; representatives from each of the charities who will benefit from the funds; celebrities who have leant their support to the campaign such as Michelle McManus, Des Clarke and Jennie Cook, Michelle Watt, Dorothy Paul, John Amabile, Edward Reid from Britain's Got Talent, "Miss Scotland" Jennifer Reoche, Anita Manning, Stuart Cosgrove and Bruce Devlin; and guests from leading Scottish businesses who have also supported the campaign. The figure raised includes match-funding from the Scottish Government, which has committed to doubling the final amount raised up to £1.5 million.
- Lorraine Kelly returned with an STV Appeal 2011: Where Your Money Went special on Hogmanay, looking at how children have benefited from the fundraising initiative, which received more than £1.2million from the people of Scotland.
See also
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